SMEs find it difficult to compete with corporates. In today’s competitive environment, entrepreneurs look for new and cutting-edge technology to exploit for profitability. Digital signage can be of some assistance in that battle, by offering a platform to get the consideration of potential clients, help drive client activity and build sales. Getting to the basics of digital signage, it is remotely managed digital display used in sales and marketing more effectively, although why would a business manager turn to this kind of advertisement? Sure the technology is cool and it also adds value to their efforts and ultimately to their business, but also helps in building a brand.
More than 200 corporates globally market digital signage and the number is still reliably developing. With the invasion of digital signage suppliers, the market is relied upon to become upward to $21.92 Billion USD by 2020, with a CAGR of 8.04% from 2015 to 2020.
Looking into the fast paced trends of this world, being into the marketing race let alone winning it is what matters the most, and if digital signage takes you to express your message just apt, then you have got the necessary ingredients to triumph over all. Be it profit or an information providing tool digital sign boards are here to stay, and here’s why.
Increased brand visibility and image
Businesses face hindrances, but separating important customers from competitors is a major league in itself. Digital signage is a great tool apart from TV, newspapers etc. as it makes use of attractive signs so as to gain traffic online and in stores. It creates an excellent image about the brand in front of customers and there come’s in an increase in brand visibility. Digital signs make the environment and atmosphere livelier and adds on to the glitz and glamour quotient.
Building healthy relations with customers and vendors
Having a brand image which speaks of itself and resonates with customers and vendors equally is quite daunting a task. Digital sings builds in faith and brand loyalty. Customers and vendors likewise feel associated with the images and marketing slogans on the digital signage and can relate to it anywhere as they can characterize with it. Digital signs helps in connecting and conveying through effective correspondence with clients as well as vendors.
Saves Time and has mass reach
Time is money, and in business that’s more true than anything else. Digital signage saves time and cost on labor for printing or trying to communicate through other mediums. Interactive kiosks and digital signs make life easier leading to an organized and concise framework. One can manage to put anything they want onto these signs, right from news feeds to photographs. Today, nothing is more essential than communicating with a large group of people on a busy day and just like that digital signs prove to be vital in passing on the message.
Communication, being necessary with clients can get a bit taxing due to various reasons like appropriate time and distance, however, digital signs break correspondence obstructions and possess the ability to convey essential messages in exceptionally orderly format. Representing critical information visually and textually is one big advantage of digital signs to leave a lasting impact. Hassel free and simple messages can drive in sales and desired results which is exactly why delivering information through digital signs becomes necessary.
Social and digital media is utilized by almost everyone today, effective customer engagement leads to higher brand image and raises the brands equity. Prompt increment in business revenue is the effect of brand equity. An ambient environment with excellent merchandise leads to higher profits, digital signs embark on to these attributes to deliver the said results.
According to research, sales revenue enhances due to proper representations of products and services. Website traffic is an excellent key to profits. Digital sings bring about effective rise in traffic to websites and in stores. An excellent digital sign comprises of high quality images and quality content which can echo with the audiences need and in turn generates traffic.
Great source to reach out to Customers
Marketing teams everywhere always look for gimmicks to promote naturally, running ads on TV, conferences, are a few examples, digital signs takes the edge off these things and can do the work just by themselves. Promotional offers and videos displayed indicates the way to advertise products and services, which in turn, brings out effective parties who would like to engage in the activities. Customers tend to be more aware about products and services in a short time due to digital signs with maximum impact on conversion rate.
Cost and complexities are myths about digital signage that prevail even today. Cost depends on the design and the complexities involved. Its effectiveness is yet unquestionable. Consider it can nothing but amplify your business. Creative uses have always yielded results. Branding Value increases with high quality digital signs. There ought to likewise be relatable content for the products to be displayed in accordance to need of the customers. Brand appearance can be achieved by having the same content and images displayed across all the locations not just to build an image of trust and money worth, but to enhance consistency. At Smartgrid, we believe in amalgamating our knowledge and experience in designing a strategy so as to enhance the overall effect of the brand through digital signage.